UK startup extends platform capabilities with Base integrations
Software startup Launchcloud is on a bold mission to create smarter ways of capturing data. Founded in 2012, Launchcloud helps field-based staff create forms, collect data, and analyze results via their desktop and mobile apps. They’re digitizing and automating the old-school processes of data capture, and business is booming. CEO Matt Doyle discusses Launchcloud’s search for a powerful and extendable sales solution with endless integration potential.
Challenge
With exponential growth on the horizon, Launchcloud realized that they needed a CRM to manage their sales and post-sales relationships. “We knew we wanted something of quality that would really work for us,” says Matt. “We looked into Zoho and Salesforce but we’re a design-centric company, and we wanted to find a user-friendly solution that our team would adopt.” It was not long before Matt recognized that usability and design were Salesforce’s weaknesses. “Evaluating Salesforce was extremely difficult and very expensive. We constantly had to lean on support and basic tasks were very complicated.” The search came to a sudden halt when Matt saw Base’s “clean interface, digestible data display, and API potential.”
Solution
“We needed a system that connected every aspect of our business, and Base let us do that in minutes.” Over the past year Base has helped Launchcloud take charge of their pipeline. Features like communication and email tracking brought transparency and accountability to their process, letting the team know exactly how their prospects, leads, and customers are doing. With their sales in order Launchcloud decided to take things to the next level by building a seamless integration that syncs Launchcloud with Base. “Our platform is all about making the lead capture process more efficient. What better way to streamline our customers’ sales process than to set up a two-way sync between our platform and Base.” With this integration Launchcloud customers can add a lead, contact, or company to Base directly from their Launchcloud form. Any newly added form data, including attachments, automatically updates in Base as well.
For developer Mike Hudson, using the Base API was a hassle- free experience. “Everything worked perfectly; the API has always responded to whatever we needed,” he recalls. Matt reiterates that the simplicity and ease of using the API has motivated them to pursue new integrations. “When we began integrating with Base we were essentially discovering the best way to do a two-way integration with a partner. Working with the Base API has helped us move forward in building a more integrative platform.”
Results
Today, Launchcloud is able to better meet the needs of its customers through integrations they have built with Base. “An API is often described as a connector. But for us the Base API allows us to better help our customers by letting us achieve a true two-way sync with their data. Thanks to the Base API we’ve made genuine progress in creating a product that actually communicates with user data instead of simply connecting to it.” We are eager to watch Launchcloud’s growth in the market as they deliver integrated solutions to their customers!
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