Do me a small favor. Google image search “sales software” for me. Seriously, head to Google Images and type in “sales software.” If you just shivered you’re not alone.
The past is a scary place and those outdated legacy CRM databases have not adapted to the advanced needs of the modern day sales teams. Yet before we look ahead, it’s important to understand the advancements in the sales world. Below are 4 ways we’ve seen the transformation of the sales industry:
Static » Real-Time
No longer is it okay to wait for a sales report. No longer is it okay to export sales data and then import it into an excel sheet. And no longer is it ok to wait until you’re in the office to follow up on that lead. It’s 2014. If I can get a pop-up notification on my phone that tells me if I leave now, it will only take 20 minutes to drive home, I should be able to get a pop-up notification that one of my deals has closed.
PC » Cross-Device & Mobility
Salespeople have been early adopters of tablets, smartphones, and even laptops. They’ve embraced technology so quickly that they usually purchase their own devices just to get ahead. A salesperson now will use up to 3 different devices to stay in touch with their prospect.
Database » Productivity
A CRM organizes your data. That’s it. Technology advancements have made it possible for an additional sales productivity layer, that goes a step further to help sales teams work in a more data-driven productive manner and focus on closing more deals. What tools will help you close more deals?
Archaic User Interface » Consumer Grade User Interface
There used to be this line between using consumer software and business software. When you’re in the office it’s business software, when it’s out of the office it’s consumer software. However, that line is becoming much thinner. Consider Twitter or even Uber. Thus, sales teams are finally starting to see better experiences with their business software.
As our CEO has stated “If you’re using outdated technology that cannot adapt to the advanced needs of modern day sales teams, your competition will crush you.”
If these advancements interest you, you’ll want to register for our webinar this week, The Future of Sales Technology. While being hosted by Base, we’re welcoming Clara Shih CEO of Hearsay Social, Gerhard Gschwandtner, CEO of Selling Power and Geoffrey James, Contributing Editor of Inc in a panel discussion. The focus will be on the discussion of sales technology. We’ve saved 200 seats thus far but look forward for you to join us this Friday the 26th.
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